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      <image:caption>“Turn that frown upside down” Potato stamp and food colouring.</image:caption>
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    <loc>https://www.juliajulia.co.uk/brand</loc>
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    <loc>https://www.juliajulia.co.uk/brand/andwider</loc>
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    <lastmod>2020-06-19</lastmod>
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      <image:title>Julia Shaer | brand and creative - And Wider Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - And Wider Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - And Wider Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - And Wider Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - And Wider Brand &amp; Site</image:title>
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  <url>
    <loc>https://www.juliajulia.co.uk/brand/calendar-kiddo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-19</lastmod>
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      <image:title>Julia Shaer | brand and creative - Calendar Kiddo Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - Calendar Kiddo Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - Calendar Kiddo Brand &amp; Site</image:title>
      <image:caption>UI design Hi-fidelity mock-up of CalendarKiddo website</image:caption>
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      <image:title>Julia Shaer | brand and creative - Calendar Kiddo Brand &amp; Site</image:title>
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      <image:title>Julia Shaer | brand and creative - Calendar Kiddo Brand &amp; Site</image:title>
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  <url>
    <loc>https://www.juliajulia.co.uk/brand/go-fund-yourself-prodigy-finance</loc>
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    <priority>0.5</priority>
    <lastmod>2020-06-19</lastmod>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Coffee cups handed out during on-campus activations</image:caption>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>print ads</image:caption>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Social media advertising</image:caption>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Digital ads on partner websites</image:caption>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Canvas book bags</image:caption>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>t-shirts for student clubs</image:caption>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Notebooks</image:caption>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance | Go Fund Yourself Campaign</image:title>
      <image:caption>Branded pens</image:caption>
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  <url>
    <loc>https://www.juliajulia.co.uk/brand/precision-cup-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d6cf303677cfc00014b744f/1583018699019-9RFVQS2FLNXDZT8PQH9Y/PRECISION_CX-01.jpg</image:loc>
      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
      <image:caption>Posters Large format posters were created for cafes to ensure their visibility. The designs used solid colours and bold type to break from other signage in the cafes. The two posters conveyed the primary messages of new cups, supported by information on the RecycleMe program.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
      <image:caption>Postcards Communicating what was in our new cups to our customers at the right point was important. For this, postcards with new coffee recipes were strategically placed where customers queued, ordered and waited for coffee. The reverse gave more detail on why we’d changed cups and how to find out more about the RecycleMe program.</image:caption>
    </image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d6cf303677cfc00014b744f/1583017716187-50IZXEVR4GV02ZXFD295/RecycleMe+%28low+res%29_62.jpg</image:loc>
      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
    </image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee | New Cup Launch Campaign</image:title>
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  <url>
    <loc>https://www.juliajulia.co.uk/brand/prodigy-finance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-19</lastmod>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
      <image:caption>Brand values Design of new brand values in updated branding around the Prodigy Finance offices to keep staff engaged with our purpose, mission and the way we get things done.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d6cf303677cfc00014b744f/1584297363537-ZTGSXEUXZC63CFVF7TL2/Prodigy_Website_instagram.jpg</image:loc>
      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
      <image:caption>Social content A range of post-templates created for different content types on Instagram (shown above), Facebook, Twitter and Linkedin to allow for consistent, quick content generation.</image:caption>
    </image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
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    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
      <image:caption>Proposed website update</image:caption>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Prodigy Finance Brand</image:title>
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  </url>
  <url>
    <loc>https://www.juliajulia.co.uk/brand/taylorstbaristas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d6cf303677cfc00014b744f/1568997640323-F2PG4KIM9H49KFVVO9LR/SITE_SUBS.jpg</image:loc>
      <image:title>Julia Shaer | brand and creative - Taylor St Coffee Brand Creative</image:title>
      <image:caption>Taylor St Delivered Website Update to Taylor St Coffee subscription website in line with new brand, including (but not limited to) buttons, iconography, photography colours and sliders. (View the full site redesign here)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee Brand Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d6cf303677cfc00014b744f/1568995917783-1FO5305E0A47G3QBDRSI/menu_madison_mockup1.jpg</image:loc>
      <image:title>Julia Shaer | brand and creative - Taylor St Coffee Brand Creative</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee Brand Creative</image:title>
    </image:image>
    <image:image>
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      <image:title>Julia Shaer | brand and creative - Taylor St Coffee Brand Creative</image:title>
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